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Website optimisation is the collective process in improving a website’s rankings within the organic listings of search engines. We offer website optimisation services (also known as search engine optimisation, SEO or web optimization) to both existing and new clients. With more and more consumers searching for products and services online, it has never been more important to ensure that your website is performing in the major search engines.

Organic Vs Pay Per Clicks (PPC)

It is also important to understand the difference between ‘organic website optimisation’ and ‘paid listings’. Please see the diagram to the right.

Paid listings can be purchased through ‘PPC’ such as Google’s Adwords service and can achieve results almost instantly. However once you stop paying or ‘bidding’ your website will disappear altogether. The purpose of organic optimisation is to achieve long-term high ranking listings in the ‘free & natural’ section of the search results. This ensures that your website appears 24 hours per day and can work out substantially cheaper than using PPC.

SEO on your Website

SEO is not a completely exact science, and is calculated by the content of your sites, the type of people you wish to target and the where you would like to target, amongst other variables too.

All of our sites come with initial optimisation, and we shall ask you for information relating to your business in order to help achieve this. We take great pride in trying to rank your website within Google and other search engines highly within the ‘Free & Natural’ section.

If you have an under-achieving website, or you have built one yourself and would like to work on the SEO, we can help too! Just Contact Us for a quote!